117 dealers reached in about one hour
An outbound campaign to a technology distributor's dealer network completed in roughly the time a single call center rep would spend on a fraction of that list, not a full workday.
A dealer network, not a consumer list
A B2B technology distributor needed to run a campaign about a new offer across its dealer network, a relationship-heavy list where tone matters as much as reach.
Calling 117 dealers by hand would have consumed roughly a full workday for a human rep, time the sales team did not have to spend on outreach that might not convert. The distributor needed the campaign done fast, without damaging existing dealer relationships in the process.
Outbound, then routed
An outbound campaign agent called through the dealer list, introduced the offer, and asked whether a sales rep should follow up with a quote.
Interested dealers were flagged as hot leads for sales, and the agent also noted interest outside the original script, cross-sell signals the campaign was not designed to capture but picked up anyway.
Built for a single campaign window
- Discover
Segment the dealer list
The 117-dealer list and the campaign offer were reviewed before the call script was written.
- Build
Script the offer
The agent was built to introduce the offer, answer basic questions, and flag interest for sales.
- Test
Simulate dealer objections
Common pushback, timing, pricing, prior product versions, was run in simulation before launch.
- Launch
Run the full list
The campaign called the full 117-dealer list in a single session.
- Evolve
Capture the side signal
Cross-sell interest surfaced outside the original script is now something later campaigns are built to capture on purpose.
What the campaign produced
| Metric | Result | Note |
|---|---|---|
| Dealers targeted | 117 | |
| Dealers reached | 92% | |
| Real conversations completed | 98 | |
| Hot leads passed to sales | 17 | 17.3% of conversations |
| Campaign duration | About one hour | Versus roughly one human workday |
| Positive reception | 97.2% | |
| Cross-sell opportunities surfaced | 4 | Outside original campaign scope |
Speed and tone, together
A campaign that would have taken a human rep roughly a workday to dial through finished in about an hour. Speed alone would not have mattered if the calls had landed badly.
97.2% positive reception is the number that made the speed usable. Dealer relationships are built over years, and a campaign that reaches everyone fast but annoys half of them is not actually a win.
The 4 cross-sell opportunities were not something the campaign was built to find. It is a reminder that a conversational agent surfaces information beyond its script, and that side signal is worth capturing deliberately next time, not treated as a footnote.
Run a campaign across your own network
See how fast a list like yours could be worked, and how it would sound doing it.